The best thing about running your own online business is that all your time is yours and no one can dictate how you spend it. Also, you can get up and running in very little time compared to a brick-and-mortar business. Still, taking the time to create and test your own products can mean that you don’t start earning money right away. That’s why many great marketers earn money online by selling other people’s products first. It’s called affiliate marketing. Here are some do’s and don’ts to consider before you start affiliating your name and reputation with another online business.
How Affiliate Marketing Works
Imagine you opened a Burger King restaurant. All the ads, logos, choices in furniture, etc., come from the head office. They’ve already figured out what colors attract customers, and they’ve already created a logo that will attract.
You pay a pretty huge fee to use their logo and momentum, but it works for a lot of franchise owners because they don’t have to recreate the wheel. Online affiliate marketing is similar to franchising, but much easier to break into.
Becoming an Affiliate
Decide what niche you want to be in before you get your website up and running – fitness training, weight loss, money-making opportunities, self-help, fishing, gaming, etc. Just getting the site up takes time, energy, and money. So before you create all your own self-help products, for example, you can sell someone else’s. That will give you some money coming in while you write your own self-help book or create self-help workshops.
I suggest scouring around and finding someone in your niche whose message really moves you. You can find them on ClickBank or on their individual sites. Look for people doing good work in your niche.
Contact the companies and see if they have an affiliate program. Most of them do, and they’ll be happy to let you sell their products. Normally, you can do the whole thing online. You’ll have to fill out some forms and certify that you are old enough, have a way to track taxes, etc.
Then, the companies or “gurus” will give you some specially-coded links so every sale that you send them is trackable to you and you will get credit for the sale.
Let’s say you’re selling a book for self-help guru Brian Tracy. The link to buy the book on his website might be something like www.briantracy.com/buythisbook. The link to buy that same book on your website might look like this: www.lynette.com/briantracybookid=xxxxxxx. When someone clicks on your link and buys, the numbers after the “id=” tell Brian Tracy’s company that you’re the one sending the sale. And they will pay you a commission.
The price to the customer is the same. It doesn’t matter to them whether they buy the book on your website or on Brian Tracy’s website.
Get quite a few affiliate agreements with various gurus, and this can start adding up to money. The more traffic you attract to your website, the more sales you’ll make. So you’ll be creating original content for your site, selling your own products, and recommending other products for your followers to buy.
Obviously, I’m just giving you a very basic model. These little rules and guidelines aren’t carved in stone. For example, you’re probably going to find books selling for different prices on different websites. But now you have a basic idea of how tracking and affiliate marketing works, and that’s a very powerful thing for you to know when you start developing your own products.
As always, I’m very interested in helping you earn money online. If you want to know about how I learned all this and make money on my own website, please reach out to me here or click here to learn the very easy system for getting started. And I always appreciate comments, too.